The Innovation Paradox: Why Are NZ Businesses Afraid to Disrupt the Status Quo?
New Zealand businesses often shy away from radical innovation and disruptive strategies, even when evidence suggests it’s necessary for long-term growth and competitiveness. This hesitancy stems from a unique combination of factors, ranging from a risk-averse culture and limited access to capital to a small domestic market and a focus on short-term gains. But why is Aotearoa seemingly stuck in


