Stop Buying Things You Don’t Need: A Brutally Honest Guide to Mindful Spending in the UK
Feeling sad can increase your willingness to pay up to 300% more for the same item, according to consumer behaviour research. That means a £50 jumper bought on a tough day could feel as reasonable as a £200 purchase — and the remorse tends to arrive after the dopamine fades. For someone in the UK earning £30,000 a year, a

