How Population Growth Is Affecting Housing Demand Across Canada

Canada’s housing market is often discussed as a single national story, but the reality on the ground is far more fragmented. In Metro Vancouver, year-to-date pre-sale condo sales have dropped roughly 60% from an already weak 2024, according to transaction data from Altus Group. That kind of collapse in one region tells a very different story from what’s happening in Alberta or Atlantic Canada, where different development models and demographic patterns are creating distinct pressures.

Disclosure: Some links on this page are affiliate links. If you make a purchase through them, Britwealth may earn a commission at no extra cost to you. We only include products and services that are relevant to the topic.

This article is general information only and does not constitute professional advice. For your specific situation, consult a qualified professional.

60%
Drop in Metro Vancouver pre-sale condo sales year-to-date vs 2024
Altus Group

80%
Below pre-pandemic norms for Montreal new home sales
Altus Group

15-20%
Lower actual high-rise build costs vs peak, per current tender results
Altus Group

10,000
New purpose-built rental units expected to start in Montreal this year
Altus Group

Population growth has long been the engine of housing demand in Canada. But as that growth slows and shifts toward older age groups, the way demand shows up is changing. Some regions are seeing a sharp pullback in ownership-oriented construction, while others are pivoting toward rental. Understanding which pattern applies where is more useful than trying to predict a single national trend. Here’s what you actually need to know.

Pre-sale markets have seized up in Ontario and B.C.
The 70% pre-sale lending convention has become a hard constraint, stalling high-rise projects that were viable two years ago.

Actual build costs are falling, but official indices lag
Current tender results show high-rise costs 15-20% below peak, while published indices still show 4-6% annual inflation.

Quebec is shifting toward rental faster than anywhere else
Montreal expects close to 10,000 new purpose-built rental units this year, softening the blow from weak ownership sales.

Alberta and Atlantic Canada offer different adjustment paths
More stable population growth and better affordability give these regions more runway, while smaller mid-rise projects reduce risk.

The central concept here is the pre-sale dependency of Canada’s high-rise development model. Most large condo towers are financed based on a lending convention that requires roughly 70% of units to be pre-sold before construction begins. That’s not a regulation, but it functions as one. When pre-sales dry up, as they have in Vancouver and Toronto, even fundamentally sound projects can’t move forward.

Pre-sale dependency
A development financing model where lenders require a large portion of units to be sold before construction starts. In Canada’s major markets, the informal threshold is around 70%.

What I tend to notice is that people assume a national housing shortage means construction should be booming everywhere. The data shows the opposite: in the regions that need new supply most, the financing model has broken down.

What happens when pre-sales collapse and population growth slows

The consequences of this mismatch are not hypothetical. In Metro Vancouver, year-to-date pre-sale condo sales are down roughly 60% from an already weak 2024, and even the best-selling projects are only moving a handful of units each month. Projects that launched or advanced over the past two years have been paused, redesigned, sold privately at discounted pricing, or left dormant entirely.

In Montreal, new home sales in the first half of this year are down about 30% from last year and are running roughly 80% below pre-pandemic norms. That’s not a soft landing — that’s a structural shift in what buyers are willing or able to commit to.

The 70% rule is not a regulation, but it might as well be
Lenders have adopted a convention requiring roughly 70% of units in a high-rise project to be pre-sold before construction financing is released. In today’s market, that convention is preventing otherwise viable projects from breaking ground, even where demand exists.

For someone trying to buy a home, this means fewer new units entering the market. For renters, it means the supply of new purpose-built rentals is increasingly concentrated in a few regions like Quebec, while other areas struggle to get projects off the ground. The regions that are best positioned — Alberta and Atlantic Canada — tend to have more stable population growth and better relative affordability, which gives them more breathing room.

If you’re tracking where to buy or rent, the key question is no longer “what’s happening nationally?” but “what’s the local development model, and is it still working?”

Where the standard guidance falls apart

The most common mistake is treating Canada’s housing market as one market. The Altus Group analysis shared with the Bank of Canada makes clear that Ontario and B.C. are working through a reset of large, pre-sale dependent high-rise projects, while Alberta is cooling from a stronger base, and Quebec is pivoting toward rental. Each region faces a different set of constraints.

Relying on lagging cost indices

Official construction cost indices still show annual inflation of 4-6% in cities like Toronto. But Altus Group’s quantity surveyors, using current tender results, see overall costs for high-rise projects that are 15-20% lower than at the peak two years ago. If lenders, developers, and policymakers rely only on the published indices, they may misjudge feasibility in markets where actual build costs have already come down. That gap between perception and reality can delay projects that might otherwise be viable.

Assuming pre-sales will return to normal

Many developers and investors are waiting for pre-sale activity to bounce back. But the data suggests this isn’t a cyclical dip. In Vancouver, year-to-date sales are down 60% from a year that was already weak. The pre-sale model that worked for the last decade may not return at the same scale, especially with higher borrowing costs and slower population growth. Waiting for a rebound that doesn’t come can tie up capital in projects that never launch.

Overlooking the rental pivot

Quebec’s experience shows that weaker new home sales don’t have to mean a broad construction downturn. Montreal is expected to start close to 10,000 new purpose-built rental units this year, which helps keep the construction sector active even as ownership-oriented projects slow. In other regions, the shift toward rental is happening more slowly, and developers who ignore it may find themselves building the wrong product for the demand that actually exists.

Ignoring demographic shifts

Population growth is slowing and shifting toward older age cohorts. That changes what kind of housing is needed. Older households tend to rent more and buy less, and they prefer smaller units in walkable areas. Developers who continue building large family-oriented condos in suburban towers may find themselves with inventory that doesn’t match the demographic reality.

How to read regional housing data and make sense of what’s coming

The most practical thing you can do is stop looking for a single national forecast and start tracking the specific dynamics in the region that matters to you. Each market has a different combination of development model, demographic trend, and affordability constraint.

Track pre-sale activity, not just resale prices

Pre-sale data is a leading indicator. When pre-sales drop, new construction follows 12-24 months later. In Vancouver, the 60% year-to-date decline in pre-sale condo sales signals that the pipeline of new supply will shrink significantly. If you’re planning to buy a new condo in that market, you may face fewer choices and longer timelines. A large digital safe might be a practical purchase for securing documents during a longer than expected wait for completion, but the real takeaway is to adjust your expectations for delivery dates.

Compare official indices with on-the-ground data

The gap between published construction cost indices and actual tender results is significant — 15-20% in some markets. If you’re evaluating a development deal or a new home purchase, ask your builder or developer what they’re seeing in current tenders, not what the published index says. Relying on lagging data can lead to overpaying or misjudging project feasibility.

Watch which product type is being built

In Montreal, the shift toward purpose-built rental is clear, with close to 10,000 units expected to start this year. In Toronto and Vancouver, the pipeline is dominated by stalled high-rise projects. In Atlantic Canada, smaller mid-rise projects are more common, which reduces the risk of a single stalled tower derailing the entire local supply. The product mix tells you what kind of demand the market expects — and whether that matches what you’re looking for.

Consider the demographic timeline

Population growth is expected to slow sharply over the next few years, especially in Quebec and Ontario. That doesn’t mean demand disappears, but it does shift. Older cohorts rent more and buy less. Regions with younger, growing populations — like Alberta — may see more sustained ownership demand. If you’re investing or buying, match your timeline to the demographic reality of the region, not the national average.

Frequently asked questions about population growth and housing demand

Does slower population growth mean house prices will fall?
Not necessarily. Slower growth reduces demand, but supply is also constrained by stalled pre-sales and high construction costs. Prices may stabilise or decline modestly in some regions, but a broad crash is unlikely given the structural supply shortage.
Why are pre-sales so important for housing supply?
Most large condo towers are financed through a lending convention that requires roughly 70% of units to be pre-sold before construction begins. Without those pre-sales, developers can’t get construction loans, and projects stall or get cancelled.
Is the rental market affected by the pre-sale slowdown?
Yes, but unevenly. In Quebec, the shift toward purpose-built rental is keeping construction active. In Ontario and B.C., fewer new condo units mean less rental supply from individual investors, which can put upward pressure on rents in the long run.
Which Canadian region has the most stable housing outlook right now?
Alberta and Atlantic Canada appear better positioned. Alberta has more durable population growth and better relative affordability. Atlantic Canada’s reliance on smaller mid-rise projects reduces the risk of stalled mega-projects disrupting supply.
Should I wait to buy a home until pre-sales recover?
That depends on the region. In Vancouver and Toronto, waiting may mean fewer new units to choose from. In Montreal, the rental pivot means more options for renters but fewer ownership opportunities. In Alberta, the market is cooling from a stronger base, which may create buying opportunities.
How do I find reliable regional housing data?
CMHC publishes regular housing market outlooks by region. Altus Group provides transaction-level data through its Data Studio platform. Local real estate boards also release monthly sales and price data. Avoid national averages — they hide more than they reveal.

Regional divergence is the new normal, not a temporary phase

The idea that Canada’s housing market will eventually return to a single, predictable pattern is not supported by the data. Ontario and B.C. are actively rethinking how and what they can deliver under a high-rise model that no longer fits current demand and financing conditions. Quebec is showing that a pivot toward rental can keep construction alive even when ownership sales collapse. Alberta and Atlantic Canada offer different models that may prove more resilient.

Remember: this article is general information only. For advice on your specific situation, speak to a qualified professional.

If this was useful, you might also want to read why Canadian real estate investors are looking beyond major cities.

Sources and Further Reading

Will Canadian home prices keep rising or are we headed for a market correction? — Explores the national price trends that regional data often contradicts.

How big banks influence housing prices and mortgage accessibility in Canada — Looks at the lending side of the housing equation, including how financing rules shape regional outcomes.

Canada Mortgage and Housing Corporation (2016). Housing Market Outlook. 🔗

Altus Group (2025). What Regional Data Reveals About Canada’s Housing Outlook for 2026. 🔗

Share this

Facebook
Twitter
LinkedIn
Email

Sam Willy

I’m Sam Willy, one of the bright minds behind BritWealth.com, where I share insights, stories, and fun ideas about a wide range of topics—finance included, but not limited to it! My journey into the world of writing began with a simple hobby: sharing the things that fascinated me. From quirky facts to deeper dives into personal development, I’ve always been curious about the world around me and love passing that knowledge on.
Subscribe
Notify of
0 Comments
Oldest
Newest Most Voted

Disclaimer

The content published on BritWealth.com is provided for general informational and educational purposes only and should not be considered financial, legal, insurance, tax, investment, or professional advice. You should always carry out your own research or seek independent professional guidance before making financial or business decisions.

Some content on this website may contain affiliate links. This means BritWealth.com may earn a commission if you click through and make a purchase, at no additional cost to you. As an Amazon Associate, BritWealth earns from qualifying purchases.

While we make reasonable efforts to keep information accurate and up to date, BritWealth.com makes no representations or warranties, express or implied, regarding the completeness, accuracy, reliability, suitability, or availability of any content on this website.

Any reliance you place on information found on this site is strictly at your own risk. BritWealth.com will not be liable for any loss, damage, or consequences arising from the use of this website or reliance on its content.

By using this website, you acknowledge and agree to this disclaimer and our terms of use.

Table of Contents

Share This

On Trend

Readers'
Top Picks

Why More Canadians Are Moving to Smaller Towns and Rural Areas

Canadians are increasingly trading the hustle and bustle of city life for the tranquility and affordability of smaller towns and rural areas, sparking a significant shift in the Canadian real estate landscape. This trend, accelerated by the pandemic and driven by factors such as remote work opportunities, a desire for larger living spaces, and lower housing costs, is reshaping communities and impacting the property market across the country. The Pandemic Effect: A Catalyst for Change The COVID-19 pandemic served as a key accelerant for the exodus from urban centers. With extended lockdowns and widespread adoption of remote work, many

Read More »

How Rising Interest Rates Are Creating a New Wave of Mortgage Defaults in Canada

Canada’s housing market, once a seemingly unstoppable force, is now facing significant headwinds as rising interest rates trigger a new wave of mortgage defaults. This isn’t just a minor market correction; it’s a potentially destabilizing trend affecting homeowners, lenders, and the broader economy. The shift from historically low rates to the current environment is exposing vulnerabilities that were previously masked by cheap credit and soaring property values. This detailed examination will delve into the specifics of this unfolding scenario, exploring the contributing factors, regional variations, and potential long-term consequences. The Rapid Rise in Interest Rates and Its Impact The

Read More »
How Canadian Buyers Can Spot a Neighbourhood on the Rise
Home Buying

How Canadian Buyers Can Spot a Neighbourhood on the Rise

In June 2026, the national average home price sat at $696,078, but that single number masks a market where five provinces posted all-time price records while others kept sliding. For buyers trying to figure out which neighbourhood is gaining ground, the national figure is close to useless. What matters is reading the local signals — the kind of construction happening, how long homes sit on the market, and whether the gap between owning and renting is finally closing. Disclosure: Some links on this page are affiliate links. If you make a purchase through them, Britwealth may earn a commission

Read More »

The Truth About Buying Foreclosed Properties in Canada and the Risks Involved

Buying a foreclosed property in Canada can seem like a shortcut to homeownership, promising significantly below-market prices. However, entering this market without a clear understanding of the process, risks, and potential hidden costs is a gamble. This article breaks down the realities of buying foreclosures in Canada, equipping you with the knowledge to make informed decisions. Understanding Foreclosure in Canada: A Provincial Landscape Foreclosure processes in Canada are not uniform. They’re dictated by provincial laws, meaning what holds true in Ontario might be vastly different in British Columbia or Alberta. This provincial variation is critical. In some provinces, lenders

Read More »
Why Open Houses in Canada Aren’t What They Used to Be
Real Estate Insights

Why Open Houses in Canada Aren’t What They Used to Be

You drive past a house with a realtor’s sign out front, and you see the “Open House” placard. A few years ago, that probably meant a steady stream of visitors. Today, it could mean a realtor sitting alone for four hours, or it could mean a line of buyers waiting outside. It depends entirely on where in Canada that house sits. In Toronto and Vancouver, home prices have dropped at least 4% year-over-year, and open house traffic has slowed noticeably. In St. John’s, Newfoundland, prices are up 12% and multiple offers are common. The same tactic produces wildly different

Read More »

Why Some Canadians Are Choosing to Build Their Own Homes Instead of Buying

Escalating home prices, a desire for personalized living spaces, and a frustration with cookie-cutter developments are driving a growing number of Canadians to consider building their own homes rather than buying existing properties. This choice, while challenging, offers greater control over design, potentially lower long-term costs, and the satisfaction of creating a truly unique dwelling tailored to individual needs and preferences. But it’s not a decision to be taken lightly; it demands careful planning, financial preparedness, and an understanding of the complexities involved in Canadian home construction. The Allure of Customization and Control One of the most compelling reasons

Read More »